Moto GP today. . . . winner ?
I can remember that was it not Beckham? That was voted by old gits that could only vote on what they saw. Not much bike racing on the box at the time. But that was then and bikes have a bigger profile now. Don't forget that for TV we are only a small fraction of viewers. Lots of bikers don't watch bike racing. If it was a toss up of watching bike racing with no Brits or watching me footie team in a cup comp then football it would be.
Better to burn out than just fade away!